Whether you’re new to the world of marketing analytics tools, or you already have some incorporated into your business, there’s one software that is crucial to your company’s growth and success:
Call Tracking
In this article, you’ll learn what call tracking software is, how it can provide marketing automation and analytics for your business, and why it could be just the tool you need.
Read on to find out more.
What is Call Tracking Software?
Customer service is the key to the success of any business and this call tracking advanced software can give you full visibility over your customer calls, including a variety of crucial data from each interaction.
As well as this, you’ll gain access to extensive reports and insights into the level of customer relationship across your business.
The data will accurately show you a full picture of your marketing performance, to help you analyse, monitor, and refine your efforts.
If you’re looking to give your marketing the boost it needs, expert software – such as marketing analytics tools from Mediahawk – is the ultimate solution for the job.
How does call tracking provide analytics for your business?
To provide you with the most detailed overview of your marketing performance, call tracking will offer you a range of insightful metrics, including things such as,
- The volume of calls from each of your marketing sources – The software can track the number of calls that are coming from each of your marketing sources – such as calls coming from your pay-per-click ads, for instance.
- The marketing activities that lead to website visits – For each visit to your website, you’ll be able to see every activity the customer interacted with prior.
- Inbound enquiries produced from each activity – When you receive an inbound enquiry, you can view which activities helped funnel the customer to this point in their journey.
- The mention of any relevant keywords in calls – The software can help identify a range of keywords and phrases mentioned in a call conversation. Therefore, you can set a range of keywords which are important and relevant to your business.
With these analytics, you’ll have everything you need to analyse and elevate your marketing activity, across every activity, campaign, and channel.
Why is call tracking the essential tool you need?
Call tracking is essential for your business for a wide variety of reasons, which include:
Full visibility on every high-quality lead
Call tracking gives you complete visibility over your customer interactions, which will help you identify your most valuable leads.
Using the insights and reports, you can create customer journey maps to outline which customers funnelled quickly towards a point of sale. For example, this could be customers who called, and then made a purchase over the phone.
This way, you can track the marketing sources that produced these valuable leads, and ensure they continue to generate increasing numbers, with new development strategies.
Increased engagement with every activity
Once you’ve established the interactions of each customer in their journey, you’ll be able to see which activities are delivering the highest number of leads and sales.
As a result, you can analyse these areas of your marketing to establish what aspects make them so engaging for customers.
Then, you can replicate these more successful elements in any new activities you create, to help you enhance your marketing performance all round.