Any business which has an online presence has reached its required fame. All the businesses are moving their products and services to sell online, which can increase the visitors to your product. An online presence of a business will help to increase sales and it also helps in the growth of the business and brand.
One of the trusted and most used platforms is GMB – Google My Business, which is used to create a business profile in Google Maps. As a common man, you can see the business profiles, address, navigation, and services in Google Maps, this can be done with the help of GMB. In this article, we will discuss, how to create and optimize the GMB profile for your business in a Google My Business tutorial.
How to Create an Account in Google My Business?
Creating a business profile in GMB is very easy and time-saving, than any other platform if you have the required information. The first step is to search for Google My Business in the search engine and click on the first link to move on the GMB homepage directly. After clicking the link, you will be directed to the GMB homepage, and it displays like this,
Here you can see the tabs Overview, Business Solutions, Resources, and FAQs. The overview will act as the homepage of the website, and you can explore everything about GMB here.
Business Solutions is a drop-down menu, by clicking that you will be displayed with three options like Restaurants, Retails, and Services. You can choose according to your business profile, whether it is a hotel, retail, or any business service.
On the Resources page, you will have many tips and tricks to develop your business profile. You can explore the articles displayed on this page to optimize your small business profile perfectly.
FAQs are frequently asked questions by all the users, and you may verify your doubts there.
Creating a Profile – Google My Business Tutorial
Let us get into the core of this article, before creating any profile, you should sign in with your official Gmail, where you can send and receive your business data. Click on Manage Now button, or you can sign in directly as soon as you signed in you will be directed to the Google Business Profile Manager page. Or clicking on Manage Now button will direct you to this page after signing in.
This is the first step to start creating your profile, as a business or a website, you should have a better name and services. For example, I’ll take one of our client sites Rubbish Removal London, to explain the process with a live example. Give your business name in the Find and manage your business search box.
With this Google My Business tutorial, you can create a profile in Google Maps for any of your businesses. Here we have listed the simple steps to create a professional profile to help your customers to visit and screen your business products.
Enter your business name like entered above and click on Create a Business with this name. After clicking this, you will be directed to the next page where you need to choose the appropriate business category.
This section is to represent your business service and the purpose of your business. Business Category helps people to identify the type of business that you’re working for. You can enter your keywords here, and Google will suggest a better category for your business and here, I’ll choose Waste Collection Service.
After adding your business category, click on Next to move on to the next page. The next page will ask you for the physical location of your business. You can add your business address if you have a physical location, and this will be used by Google to navigate your location through Google Maps.
If you have a physical location, select Yes, and click on Next to add your address.
After filling in your company address, click on Next to move to the next page. The next page will ask you to verify the existing businesses near your location, click on None of These, and click Next.
The next page will ask you about your services, whether you provide services and delivery for home, or your work is only from office. As a Rubbish Removal service, we office services by visiting the customer’s homes, so I click on Yes. The services like delivery, rubbish removal, pest control are some of the businesses that visit customers places to provide services. If you have restaurants, saloon shops, or supermarkets, you can click No and move to the next page.
The next page is one of the important terms which helps to increase visitors to your website. The next page will ask you for the places where you are providing services. You can add all the places where you can provide services. Here, I’ll choose only London as the basic process, and later we can add all the locations based on the service.
After adding your locations, click on Next. The next page will ask you to add the phone number and website URL of your business service. You can add a URL if you have a website, or else you can select the check box, I don’t have a website and click on Next.
On the next page, Google will ask you for the recommendations and updates about your business, that they will offer later. Click on Yes if you need or else click on No and move to the next page. The next page will ask you for the official mail id of your business and you should verify that. Verifying your mail address will help you to communicate with your customer through email.
The next page will direct you to enter your services, you can add the suggested services, and also the new services. There is no limit, and you can add all your services.
The very next page will ask you to add business hours, which you can select according to the selected business and services. For Rubbish Removal, I’ll add all the days, because they are providing 24 hours waste clearance service.
The next page will allow you to add a description of your business and services. It acts as a meta description, and you should cover the maximum of keywords for your services. This will directly impact your website ranking.
After entering a description, click on next and the next page will ask you for the profile picture of your business service. For this Rubbish Removal London, I’ll choose the Logo of the company. If your business is based on services like decorations, designing, and home interior and exterior you can add more images.
After adding the photo, click on next, and the next page will ask for the paid ads you can skip that if you do not need it. The next page will be the final step in creating your business profile in Google My Business. Click on Continue to screen your business profile in the Google My Business.
After clicking continue, your profile is ready for the business, and it will be displayed in Google Maps. The next page will look like this,
Here, you can click on the Info tab, to optimize your profile further and make your business profile look more professional. After all the customization, your business will be added with Google Maps, and it displays like the image added below. Click on this link to view the page and business profile created and optimized for Rubbish Removal London.
Conclusion
I hope that the above-listed steps will be user-friendly, and anyone can create a business profile if you have the required information. This Google Maps helps many people to identify their destination, and it helps all the business owners to display their location. It can attract customers easily by visiting your place. This GMB and Google maps will directly help to increase the website ranking and reduce traffic with reasonable profit margin. It is important to use high volume and fewer difficulty keywords which help to rank your site easier.