How To Grow Your Beauty Salon?

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How To Grow Your Beauty Salon

In the last 10 years, the number of beauty salons in the UK has grown by 77%. With such a saturated market, you may be looking at how you can ensure that your salon stands out from the crowd and ensure that your business continues to grow.

How To Grow Your Beauty Salon?

Invest in a Tanning Bed

Tanning beds are a great investment for your salon as they don’t require expensive qualifications to run and they also fill any spare space in your salon. Tanning beds are popular all year round and create loyal customers as nobody tans just once. As such, offering a loyalty programme or monthly tanning packages will ensure that customers stay loyal to your salon and don’t go elsewhere.

How To Grow Your Beauty Salon - Invest in a Tanning Bed

For a better tanning experience, you can offer additional products like tan accelerators and creams which provide a better tan for your customer and can make money due to high mark-up prices. Providing a range of accelerators ensures that all customers are catered for and offering free samples is a good way to draw customers in.

Try Client Booking Software

With 90% of customers preferring to book their appointments online, you may be missing out on a lot of business if your salon does not have an online booking system. This is the best way to increase your customer service. Not only do these systems make it easier for your customers, but they also benefit your business greatly in terms of time management.

Booking systems take payments immediately, reducing the number of no-shows and ensuring that your time is well spent, as well as reducing the time spent on back and forth calls to clients regarding booking and availability which simplifies the whole process.

Find Your Niche

With so many salons around, you will need to stand out if you’re going to be successful. While finding your niche can be as simple as perfecting something that you are passionate about such as the perfect blow-dry or an amazing manicure, you should first do some market research to find out what your customers actually want.

Find Your Niche

You may find out that no salons in your local area offer a certain service or product that customers want, so by offering these you are likely to see your customer base increase. Furthermore, customers who feel that their opinions are taken on board are much more likely to recommend your services to a friend which is always a positive.

Create a Referral Program

Offering referral programs is a great way to get new clients while also fostering loyalty with existing customers.

Salon referral programs fall into the category of word-of-mouth marketing and can be catered to your business. You can choose the incentive that you offer but ensure that it doesn’t take up too much of your time, at risk of it being detrimental to your business model. You could opt to offer a free trim, 10-20% off future services or even a gift bag full of complimentary products such as hair care, skincare or tanning products, depending on what services your salon offers.