The video streaming industry is evolving. Viewers can watch content on an OTT platform or an IPTV platform. These are two different kinds of video content delivery, but they both use an Internet connection to deliver videos to viewers.
The IPTV (Internet Protocol Television) market is predicted to reach a revenue of $194.21 by 2026. Researchers took into account the technology development and viewers’ interest in internet-based streaming services.
In this article, we are talking about an IPTV platform and its benefits.
If you want to create your IPTV video streaming service, we recommend you contact Setplex. The company has every piece of equipment that need to set up your business: IPTV software, IPTV server software, apps, CDN, and set-top boxes.
What is an IPTV Platform?
An IPTV platform helps businesses deliver video content to their viewers. To launch an IPTV streaming service, a content provider needs the special equipment necessary for an IPTV platform to operate smoothly and efficiently.
Viewers need to enter the IPTV platform to watch the videos it offers. Also, they may need on-premise equipment such as a set-top box.
An IPTV platform can offer different pricing plans. Viewers can get access to videos via subscriptions, on a pay-per-view basis, or any other. It is up to a content provider to decide.
Benefits of an IPTV Platform
1. It operates with the help of the Internet
One of the main advantages of IPTV platforms is that they operate via the Internet connection compared to cable or satellite television. The two just mentioned have many limitations, unlike IPTV technology.
It offers a lot of flexibility and convenience to viewers. For companies, it becomes a source for making money and communicating with viewers.
With IPTV, content providers may stream television programs and create videos available on demand. Moreover, IPTV solutions allow their viewers to watch all these however they want. Let’s talk about that further.
2. VOD, catch-up, and rewind
As we said above, IPTV allows consumers to watch videos however they like.
Television always provides programs and shows on the schedule. With IPTV, people can watch television programs and use the catch-up or rewind features. The platform lets them watch today’s show at a time when it is comfortable for viewers during the day or other periods.
For example, the show is scheduled for the morning. A viewer cannot watch it in the morning, but they are free in the evening. The catch-up feature will allow the viewer to watch the program in the evening.
Besides television content, providers can offer on-demand content to viewers. It means that these videos are available at any time they want. A video is stored on a server, and people need to press the play button on the platform to watch it. Then, the video is delivered in small chunks to a viewer’s end device.
These features and features for personalization influence the user experience, usually making it better.
3. Monetization capabilities
IPTV solutions usually have multiple functionalities for content monetization.
Providers can get money by the following approaches:
- The content creator makes revenue by running ads on their videos. People usually access the service for free.
- Viewers purchase a recurring subscription for a limited period. It can be a month, a year, or a quarter.
- A pay-per-view. Consumers pay for every video they want to watch.
The provider can also use a hybrid approach — a combination of several models described above.
Final Thoughts
The IPTV video streaming business can be profitable with the right IPTV solution. To have full monetization potential and features for user experience, you need a professional platform.
We recommend you contact Setplex. The company can offer you a solution to achieve your business goals.