5 Link Building Strategies That Actually Work in 2023

5 Link Building Strategies That Actually Work in 2023

If you are familiar with SEO, then you’ve probably heard about backlinks. Backlinks are essential for improving your website’s SEO. If you need to find the perfect link-building strategy, you are in the right place. This article focuses on the top 5 link-building strategies that work in 2023!

What is Link Building?

What is Link Building

The process of acquiring links from other websites to your own is known as link building. The quantity and quality of these links are essential factors because search engines like Google use them in order to rank your website in the search results.

While no specific number of links is needed, the goal is to acquire them from reputable sources. Investing in link-building can improve a website’s visibility, increase traffic, boost your business and establish credibility and authority for your page.

What’s more, link-building may require an investment of time, resources, and money. For example, you may need to purchase a reliable offshore hosting provider to grant you greater flexibility in implementing your chosen strategy. Click here to find the best providers.

Top 5 Link Building Strategies

There are many link-building strategies out there, but not all of them are effective. Fortunately, we chose the most effective and proven strategies that will boost your SEO.

1. Relationship Building

Relationship Building

By building strong relationships with potential link partners, you can increase your chances of earning high-quality links. The most crucial thing in this strategy is to adopt a ‘give first’ mindset.

This means looking for opportunities to provide value to influential people you come into contact with. For example, participating in their social media conversations or sharing their resources on your own blog. Keep in mind that this strategy doesn’t take advantage of others’ kindness. It is a way to establish a mutually beneficial relationship based on the rule of reciprocity.

2. Broken Link-Building

Broken Link-Building

This strategy involves finding broken links on other websites and offering a replacement link to your website. Broken links negatively impact the user experience and website authority. So, website owners are often happy to replace them with a working link.

The broken link building strategy comes with three main steps. The first step is to locate a broken link on another website. The next step is to find or create a similar resource that could serve as a replacement for the broken link. Finally, you can reach out to the website owner with a polite email, highlighting the issue and offering your link as a solution.

3. Guest Posting

Guest Posting

Guest posting focuses on writing and publishing high-quality content on other websites in exchange for a link back to yours. It allows you to reach a new audience, build relationships with other website owners, and earn backlinks from relevant and authoritative sources.

To get started, you’ll need to identify websites in your industry or niche. Once you’ve found a suitable website, you can pitch your idea and submit your content for review. Again, it’s important to focus on creating valuable content, as this will increase the chances of your guest post being accepted and shared.

4. Create Infographics

Create Infographics

By creating high-quality infographics that are both informative and shareable, you can attract natural links from other websites. For example, you may include your website’s logo or URL in them so that other websites can link back to you when sharing it.

Infographics offer a unique opportunity to provide valuable information engagingly, making them ideal for sharing on social media, blogs, and other online platforms.

5. Digital PR

Digital PR

Digital PR involves sharing positive news stories related to your business, products, or services with the media. You can create a press release that announces a significant event and development. Then you should share it with relevant media.

It’s important to include a backlink to your website in the press release. But consider linking to a related webpage instead of your homepage. To maximize effectiveness, focus on media websites or journalists that cover your niche. Build a diverse contact list, but be selective in reaching out to only those likely to be interested.


By implementing effective strategies such as broken link building, guest posting, digital PR, and link reclamation, website owners can acquire high-quality backlinks that improve their SEO and rankings.

It’s important to focus on building natural and diverse links from authoritative and relevant sources while avoiding low-quality links. With the right approach and a commitment to quality, link-building can be a powerful tool for boosting your SEO and achieving your online money making goals.